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This project came to us via the outstanding San Francisco marketing firm, The SpiralGroup. We can't say enough good things about these folks and their principal and founder Stuart McFaul. Stuart brought us an interesting task from China, where a subsidiary of the world's largest rare earth Miner, Rhodia, Inc. had a whole new process for one of its products in the Luminostar line of rare earth combinations that needed a new name.

The product is due to be announced soon so, sadly, we can't yet tell you the name, but we can say the world will benefit from the product's introduction. Check back for the announcement soon.