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Ray Bender

The task here was to name a compelling scientific teaching toy that when filled with water operated like a glass prism, splitting sunlight into its spectrum of colors. The name needed to be descriptive yet active, communicating what the device was as well as a sense of fun and action. Thus we focused on real words that said or implied light, as well as verb forms to communicate the action. The final solution, Ray Bender, hit all our criteria, resulting in a compelling yet still descriptive name.

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